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About us  



Two young photographers Mr. Praful Kathrotiya and Dinesh Savalia of Rajkot got a dream to provide High Quality Photo graphic & Digital Video graphic solutions under one roof to the people of Rajkot and started a new venture shaping their dreams named ABC VIDEO CLUB at Sardar Nagar Main Road, Rajkot in 1983.

In a short span of time the overwhelming response shown by local people of Rajkot boosted this 2 young enterprising entrepreneur to widen the business area and they decided to start marketing of some International brands in Photographic field to cater the various digital needs of people in entire Saurashtra region in the year 1993.


After successful completion of 17 years in the above field Both the enterprising entrepreneur again decided to widen the present segment of business in the year 2000 and they set up a new venture for entering into the new era of electronic and digital gadgets along with the mobile phone segment in the heart of the city which area is supposed to be shopper’s paradise for the people of Rajkot at building named Hem Arcade on Dr. Yagnik Road.


ABC proved their self to be one of the most trustworthy names in the market.  For last 17 years they worked very hard to achieve this landmark in terms of sales & service which was supported whole heartedly by the wide customer base they had with them.

Since 2000 ABC is enjoying dealership of some of the world’s most renowned brands involved in catering the digital needs of people worldwide such as APPLE, CANON, JVC, KODAK, LG, MOTOROLA, NIKON, NOKIA, OLYMPUS, PANASONIC,  SAMSUNG, SONY, SONY ERICSSON.


ABC got plenty of awards from these companies for achieving highest sales target and rendering excellent customer services.

ABC is involved in the gadgets business and proudly boasts of enjoying a premium position in the market and it is rated as No. 1 Digital Gadget showroom in the entire Saurashtra region. The commitment of Quality Customer Service and Satisfaction to every customer is the major drive force of ABC.


All your digital gadget requirement can be fulfilled only at ABC is the promise of Dineshbhai Savalia – Partner of ABC COLOR LAB.


The sweet smile and courteous approach of Mr. Praful Kathrotiya - Partner of ABC COLOR LAB is a live demonstration of commitment of Quality Customer Services. As per his saying “EVERY CUSTOMER IS MY GOD AND I AM HERE TO SERVE MY GOD.